Novak Marketing

Services to Consumer Goods Companies

Insightful strategic analysis of market research data can make the difference between counting heads and seizing opportunities. The right research program from Novak Marketing yields results that lead to effective marketing programs.

Novak Marketing provides proprietary and cost-effective services that consumer marketers can use to build greater value into their research. Some of these services include:

Category Studies
Determine what is most important to consumers in a particular market and see how well your brand is meeting the market's needs.

Name Equity Research
Understand what makes up your brand's name equity and how to use it for building marketing and advertising strategy.

Psych-Type™ Analysis
Recognize how different psychological types process information and make decisions. This segmentation program has tremendous impact on communication development. For more information on the Psych-Type™ system, click here.

Novak Marketing designs programs based on your particular needs, conducts thorough market surveys, offers detailed analysis of the results, and makes strategic recommendations on how you can best utilize the information obtained. The company offers quality interviewing and tabulation services on a global basis through affiliates in the U.S. and in the U.K.

For a list of market research services offered, click here.

For marketing strategy services, click here.

For more information please contact Greg Novak at: greg@novakmarketing.com
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