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Novak CPA Study™In 1991, Novak Marketing recognized two important gaps regarding marketing information available to CPAs. First, the accounting profession had no independent source of information as to the strength of its service delivery; and second, there were no national ratings of the large firms in terms of their market image. Novak Marketing identified the need for a scientifically designed market research study to address these areas. Enter the Novak CPA Study™. Over the years, the Novak CPA Study™ (Client Perception & Attitude Study) has become distinguished in the accounting profession as a source of independent client information. The study is an encyclopedia of market analysis, market image information, and client satisfaction data. It is known for its rigorous methodology and analytical precision. As a result it provides real value to its sponsors. The participants in the study are financial executives in large and middle market companies, selected entirely at random using scientific sampling methods. This method of selection ensures complete independence of the sponsors and the companies being interviewed - eliminating the potential for biased results. All interviews are conducted on the telephone by professional interviewers trained in executive interviewing techniques. How to Obtain the Report: Sponsors may purchase copies of the report directly from Novak Marketing. A firm must be a sponsor to purchase a report. To find out whether your firm is a sponsor, to become a sponsor, or to order a report (sponsors only), contact Greg Novak at greg@novakmarketing.com. "The accounting industry's leading independent authority on client perception research."
For a complete list of services to Professional Services/ Consulting Firms, click here. For more
information please contact Greg Novak at: greg@novakmarketing.com
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