Novak Marketing

Psych-Type™ Analysis

Psychologists have established that people can be classified according to core psychological types. Each type reacts differently to the same marketing communication. People select products and services that are marketed most closely to the unique characteristics of their type. These psychological differences are important to understand in all facets of marketing.

Segmentation based on psychological type allows marketers to customize their communications to the inherent predispositions of their users. The psychological differences between individuals can be quite dramatic. Being able to fine-tune your marketing strategy to a particular audience gives the marketer a distinct advantage. Knowing the psychology of the buyers you are trying to reach allows better targeting of communication, which in turn leads to improved marketing results.

Major advertisers have used Psych-Type™ to enhance their understanding of target consumers. Psych-Type™ is unique and provides a wealth of psychographic information that is easy to understand and easy to apply. Psych-Type™ analysis covers the following areas:

A brief questioning sequence to classify respondents
A body of knowledge on how to best market to the
different segments identified
The ability to tie in to existing research systems
Adaptability to different categories and situations

Add Psych-Type™ analysis to the understanding you have of your prime prospects. It can have a dramatic and profound impact on your marketing efforts.

For a complete list of market research services offered, click here

For marketing strategy services, click here

For more information please contact Greg Novak at: greg@novakmarketing.com
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