Novak Marketing

Services to Publishers

Competition for ad dollars is tougher than ever. Publishers can no longer rely on the same old methods to market themselves. They must tightly position themselves as other products or services do. Representatives must understand and believe in their publication's ad sales strategy.

Publishers can clearly benefit from conducting research among their advertisers as an aid to building dynamic and effective marketing strategies.

Novak Marketing has helped leading consumer, business, and trade publications with their research and planning efforts. The company does this through unique services geared specifically to the magazine business. Novak Marketing defines and researches the issues and then plans the strategies that will put a publication in the best competitive posture.

"Your sales strategy presentation for (our magazine) was outstanding. The clarity with which you articulated the story hit me like a bolt of lightning. Please know that I will be using the strategy as my selling bible!"

Midwest Sales Manager
Business Publication

For a complete list of market research services offered, click here. For marketing strategy services, click here

For more information please contact Greg Novak at: greg@novakmarketing.com
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