Novak Marketing

Services to Professional Services and Consulting Firms

Competition among professional services firms is greater than ever. As marketing programs grow and as firms seek new areas in which to expand, they need the competitive edge that well designed market research can provide.

Novak Marketing Inc. is a leader in strategic marketing research and planning services for accounting, consulting, executive search, and law firms. The following are examples of studies that Novak Marketing has conducted in this area:

Strategy Studies
Market Positioning
Market Segmentation
Name Equity
Awareness and Attitude Studies
Benefit Importance
Firm Image
Market Wants & Needs
Market Perception
Advertising Tracking
Studies of Specific Services
Opportunity Determination
Attitudes and Usage
Industry Studies
Awareness and Attitudes within a Target Industry
Satisfaction Studies
Client Satisfaction
Competitive Satisfaction
Geographic Studies
Awareness and Attitudes within a Specific Market
Geographic Analysis
Other
Lost Proposal Analysis
For information on:
Novak CPA Study™, click here
Novak MarketShare Report™ , click here

For more information please contact Greg Novak at: greg@novakmarketing.com
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