Novak Marketing

Marketing Strategy Services

Novak Marketing Inc. provides marketing strategy development services to clients in addition to market research. When adequate research already exists or an organization has sufficient market knowledge, marketing strategy can be developed without first conducting a market study. Novak Marketing has provided marketing strategy services to clients in the following areas:

Accounting Firms
Developed a firm image strategy
Developed programs to add more value to existing engagements

Consulting Firms
Developed a market positioning and sales strategy

Executive Search Firms
Developed an opportunity analysis regarding new markets

For market research services to professional services and consulting firms, click here

Consumer Goods Companies
Developed new product concepts
Developed new line-extension concepts
Developed a pricing model for an emerging category
Developed new promotional program ideas
Developed new joint promotional tie-in concepts

For market research services to consumer goods companies, click here

Publishers
Developed a successful sales strategy for a business publication
Developed a successful ad sales strategy for a new category
Developed an editorial and ad sales concept for a new publication

For market research services to publishers, click here

For more information please contact Greg Novak at: greg@novakmarketing.com
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